As a consumer I'm definitely trying to be more ethically conscious about my purchases but it is hard when I am constantly learning of new scandals with the industry. Fast fashion is a no go however sometimes seems like the only affordable option, therefore with the help of my friends I have put together a guilt free guide to fashion. I am sure I will be posting another blog in the future about other brands but here are just a few shops hoping to reduce the impact of fast fashion:
This is the shop my friends recommended the most, so I'm not sure how I have never heard of it before! Lucy and Yak employ 30 people in their new factory in India which is clean bright and air conditioned, solar panels are also used to power the factory 100% of the time! Tailors are paid four times the state minimum wage, with UK employees also being paid higher than the average living wage, mailing bags are bio-degradable, returns slips are made from recycled material and much of the materials are also recycled.
What more do you want? Oh yeah, it's affordable! Even for students!!! Plus NHS workers get 20% off!!
Patagonia is an outdoor clothing brand with a mission statement that states they aim to "build the best product while causing no unnecessary harm and use business to inspire and implement solutions to the environmental crisis". Before you finish reading this just know Patagonia are outspoken against Trump and are currently battling a lawsuit against him so if you hate Trump this is the brand for you! Patagonia have not only self imposed a earth tax of 1% to non-profit environmental organisations but also work beside them to drive social and environmental change.
Although some of Adidas' ethics have been questionable in the past Adidas have stepped up their game and done well with this collection. The partnership intercepts plastic before it reaches the ocean and instead converts it into high performance sportswear.
Looking for a sustainable trainer? Look no further Nike Vapormax new release are made from 50% recycled material. The brand have also launched a 'reuse-a-shoe' scheme which means the trainer also comes with a thermoplastic sustainable bag made from sugar cane. You can place your old shoes in this bag and drop it off back in store to transformed into a fresh set of trainers. The bag can also be requested separately, you don't have to buy new trainers!
We are cow isn't just your normal vintage shop! They not only sell vintage but also create their own garments from salvaged materials or clothes past their prime! You wont have to risk matching a friend when you're wearing custom sustainable clothes! Plus it ships worldwide!
This brand is a little more expensive for those of you on a budget, however it isn't quite a bank breaking purchase and has similar prices to many brands alike! Tala's aim is to slow down fast fashion. They use recycled cotton reducing harmful chemicals associated with the growth of cotton whilst also saving 4,817 litres of water per tonne and keeping textile waste from the landfill.
Plus all of their tags contain seeds so can be planted, watered and grow into a surprise plant! How cool is that!
This is the classic app I'm sure you all know about but just in case I'm going to mention it anyway. Depop is a marketplace app where you can buy and sell old or reworked clothing. This type of fashion reduces waste plus you can also find many charitable shops on the app!
Love it!
ReplyDeletevery informative!! thank you!!
ReplyDeleteLove this post! I will have a look at some of the brands you mentioned
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